An effective sign company advertising strategy is an overall plan to get and persuade an interested customer to purchase a particular product or service. The basic components of this strategy are the products themselves and their benefits, the customer, his or her specific attributes, and the different approaches by which the customer may be informed of the item’s benefits. These elements are then combined with the target audience of the target audience; and with the marketing plan that will help attract those customers to the advertised product. 
To put it simply, advertising refers to the communication of information about a company’s products and services to the public through the use of mass media. There are many ways in which this information may be communicated. For example: television advertisements, radio advertisements, print ads, posters, catalogs, brochures, direct mail, billboards, posters, magazine, newspapers, websites and other mass-media.
It must also be remembered that the mass media is not static. It is constantly being used for various purposes. In addition, the target audience is continuously changing as new people come into existence. All of these factors add up to the need for a unique advertising strategy that will not only reach the audience that matters but keep it.
The target audience should include those who are looking for a specific product or service, those who are interested in a particular topic, those who are already interested in the products and services, those who may not have heard of the particular product or service, those who might be unsure of how to get started, and those who might not be aware of what a particular product is all about. The advertising strategy that is chosen should be based on the needs of these target audiences. In other words, it should be a strategy that is designed specifically for each target group and one that includes the information that each group needs to know.
Other things to consider when developing an advertising strategy include the target audience in relation to the product. For example, if an automobile is being advertised, the target audience might include people who want a car or a family vehicle. But if the target audience were students, a marketing strategy that would bring out the benefits of a particular product to these individuals may not be the best solution. A better marketing strategy might include bringing awareness to the positive aspects of learning a particular subject.
When developing a marketing strategy, the company must also keep in mind the size of the target audience. The larger the audience, the more effective the advertising strategy.